Logo 1:
Logo 2:
Logo 3:
Logo 4:
Logo 5:
Logo 6:
Logo 7:
Thursday, February 21, 2008
Logos Galore!
We have been collecting design ideas for a DSC logo from within our ranks (Troy Foster, Mark Neubauer, Amber Butler and Jonathan Reuel have submitted ideas). Having a consistent image to represent our group will help to present ourselves more professionally, as well as create recognition for our group. Today we're posting design ideas to get input from the larger community (ie. you!). We welcome any comments on which logo is your favorite!
Logo 1:
Logo 2:
Logo 3:
Logo 4:
Logo 5:
Logo 6:
Logo 7:
Logo 1:
Logo 2:
Logo 3:
Logo 4:
Logo 5:
Logo 6:
Logo 7:
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10 comments:
Thanks for posting these. I will give it some thought and write up a summation of my thoughts later this evening.
My gut reaction: Logo 2. Maybe that's because it's already been used (am I right?), and so I've already made the association of that image with the "visual identity" of the DSC. In any case, while it's the most "literal," I still find it the most evocative.
OK, so I've thought about this for a while and here's my thoughts:
I think that the two (that's right, I can't commit to one) strongest designs are #s 3 and 6. Both have sweeping, squiggly lines that suggest movement.
I'd really like to hear more feedback. I am glad to see Brain's posting here.
Right-clicking on an image allows opening each in it's own window, which I found helpful.
All are very good, but I most liked 3, 5 and 2, in that order. (I'm no artist, which may explain why I went for the most literal images.)
Number 2 most successfully conveys the name at a glance, and probably is one of the most flexible logos in terms of layout--horizontal, square (removing the words) or even vertical; color or monochrome. It evokes a traditional feel of folk art, perhaps because the dandelion image looks like a print.
Number 5 is clever and mutli-layered; the initials in art-deco font work well in color, and it was fun to zoom in and find that the seeds blowing off are a musical note, a brush, a pen, etc. It works well large and small.
Number 3 combines several strengths of the others--clear visual impression, quick recognition of the image, and movement. It can work at several different magnifications (film, pottery imprint, etc. etc.), and I think it is the least committed to any particular artistic style.
Weeping toddler and newborn, gotta run. Thanks for asking a non-artist!
I really like logo 2. I do think that there is something to be said for a simple logo that can be applied to a myriad of things. But logo 2 stands out the most to me.
# 3 has my vote, the sweep of the line and the movement toward the seed, nice clean letters. But then #2 says the same thing more directly. Love the letters in 4, 5, 6 but it took me the second reading before I saw them as letters - now if you combined the dandelion head of 5 with the lettering of 6 it would be more direct. nix seven! not enough art.
I vote for #2 or 3. I like the sans serif font from #1 and 3 better than the font in #2. I could also see a more stylized dandelion flower to take the place of the "realistic" image in #2, I like the seeds floating off to the right. I like #7, but its my idea so that should be accounted for! :) I am enamored with fonts as art so to me its a cool image of how we talk about the DSC.
#5 rocks. And, in fact, I don't see that 4, 5 & 6, in particular, are mutually exclusive (though I would modify 4 to conform to 5/6 and, as I explain later, the disconnected state should only ever be temporary). When I think of other logos that I like, the fact that letters are hidden in the logo but not necessarily or immediately apparent is a plus and not a minus. That's the kind of logo that's iconic. Too abstract or too literal and it's much more easily forgettable. The lines of 4, 5 and 6 not only suggest movement, they very clearly evoke--to me at least--the dandelion, grass and, significantly, interconnection. I vote 5, maybe sometimes with the subtext of 6 and maybe even sometimes with nothing but the three stylized lines/initials. That's another quality of a great logo; it can be deconstructed and still speaking meaningfully at each phase. :-)
I just have to say again that the initials in 5 & 6 are powerful not just in their beauty, in the images they suggest and in the fact that they are the initials (but subtly) but in that they convey a sense of community, cohesion--even conflict. There's a relationship, not just a thing.
Indeed, there are other possible connotations. Some of the things that come to mind (surely there are others) are outward-facing parentheses, ears/receptors, speakers/transmitters, satellite dishes. The looping "S" suggests the snake lifted up on the pole in the wilderness and, thus, Christ on the Cross, healing and redemption. I can even roll with the idea of Eden, temptation, and two conjoined trees. It's even trinitarian in a meaningful way that I'm not sure I can easily explain but that goes well beyond the fact that there are three initials; it's that they share an identity. Ha. Interesting that the black "S" is what's growing the flower. And, yes, the coloring is perfect.
Another thing that strikes me is that a version of 3 could morph to or from 5 (i.e., in Flash or a gif or other animation).
Also, though I love #5, I think that the dandelion head could be improved. I'm not sure exactly how but I think I'd know it when I saw it. Again, what's wonderful about 5/6 is that there's a solid base there that's wide open to other meaningful adaptations and enhancements.
Have I said already that I think the initials in 5 and 6 are genius? ;-D Well, they are.
Oh, and if it's not already obvious: thanks for letting us in on this dialogue!
Hey, I know this is ridiculously behind the times and everything has probably already been settled on, but I was backreading our blog today and saw that I had missed this post, and just thought I'd drop in my thoughts anyway.
I'm most viscerally attracted to that second option, because I think it most evokes the spirit you're trying to create at a glance, but it would really limit your usability. I don't know what the mark needs to be applied to, but I doubt that could be reduced any smaller than and inch an half and be readable.
That's why I like that third icon. I think that it has the same philosophical connections and has a really strong iconigraphic feeling that I feel like is missing in the other options. It's really strong, as a mark. That could be infinitely reduced or enlarged... it could equally be a postage stamp or a building sign. You could silk screen it onto just about anything in one layer. Also, you could take out the swoosh, enlarge the mark and stack the type for different treatments where space is an issue, or flip it vertically and run it on the side of a document, for a letterhead. And you could still tie in the image from option two as a supplemental graphic when you had more play room to visually expand the concept, like on a business card.
Anyway, just to say, I think that that identity has heaps and heaps of potential, and could expand or be applied to just about anything you could need, from a website to merchandise. Some of the other marks, while cool, I think would lose a lot of their strength when reduced from that size or applied to different mediums.
Just my extremely belated $00.02. :)
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